Rallyhood CEO to Speak at 'Greater than Cancer'

August 25, 2016

AUSTIN, Texas (Aug. 25, 2016) - GuideWell Innovation is collaborating with the American Cancer Society in an effort to improve cancer survivorship through a unique immersion program - GuideWell Introduces Greater than Cancer: The Other Side, powered by the American Cancer Society. Patti Rogers, Rallyhood Founder and CEO, will share her personal journey with breast cancer that inspired her to build an online platform that eases the management of a patient's healthcare journey. The event will take place in Orlando, Fla., Aug. 25 - 26.

Approximately 40 percent of Americans will be diagnosed with some form of cancer during their lifetimes, according to the National Cancer Institute. Their survivorship journeys begin the moment they receive their diagnosis, and it is a journey filled with complexities, obstacles and conflict. The goal of Greater than Cancer is to tackle four critical areas that cause many of those challenges and explore potential opportunities to improve the experience for patients. Those four areas include:

  • The patient and caregiver experience
  • The provider and health professional experience
  • The cost of cancer
  • Winning the psychological war

"I am honored to participate in this event as I understand first-hand the significance of how community engagement can positively impact a person's health and recovery," said Rogers. "I look forward to sharing with attendees the experience that inspired me to start Rallyhood."

Rallyhood, a social media platform for healthcare, delivers the complete suite of tools a community needs to coordinate emotional, practical and financial support while connecting the preferred messaging, customized content, and brand of the healthcare provider with the patient's personal network – beyond visits, into recovery and real life. Rallyhood supports more than 200,000 users and works with organizations in the healthcare and nonprofit sectors, including Seton Medical Center of Austin, Dell Children's Medical Center and LIVESTRONG Foundation.

"The challenges cancer survivors face too often distract from what is most important—winning their battle against the disease," said Renee Finley, head of GuideWell Innovation. "As a company focused on advancing the transformation of the health industry through rapid acceleration of health innovation, GuideWell Innovation wants to address some of these key challenges collaboratively to find solutions that improve the experience of cancer survivorship. As such, we are pleased to have Patti participating in this groundbreaking event."

About Rallyhood

Rallyhood is a social media platform that organizes, connects and engages purpose-driven communities using a branded, secure web and mobile platform. In healthcare, Rallyhood engages patient communities to provide emotional, practical, and financial support throughout the continuum of care. Rallyhood allows providers to customize and brand communities to match the unique needs of a patient's condition. Rallyhood improves the overall experience and allows the power of community to drive engagement, retention, improved outcomes and new customer referrals. Rallyhood is based in Austin, Texas. For more information, visit www.rallyhood.com.

About GuideWell Innovation

GuideWell Innovation, a subsidiary of GuideWell Mutual Holding Corporation, is focused on advancing the transformation of the health industry through rapid acceleration of health innovation. Headquartered in Orlando, Fla.'s Lake Nona Medical City, the GuideWell UST Global Innovation Center facility is anchored by the GuideWell Innovation CoRE™ (Collaborative Resource Ecosystem), designed to become the global epicenter of health excellence, where thought leaders address current issues, evaluate emerging trends and develop next-generation health solutions to radically transform the industry and the consumer experience for better health. For more information, visit guidewellinnovation.com.

Media Contact: Leigh Havelick, Bloom Communications, 503.869.5291, leigh@bloom-comm.com